背景图

Brand spirit

品牌精神

  “企业‘云生态’的倡导者、智慧舒适家居的样板、人文采暖的标杆、创业家‘陪跑体系’的典范”。为NWRH鑫华星的使命和愿景。遵循商业模式的主要要素和价值实现的路径,NWRH鑫华星已启包括“工程与渠道并举”在内的“5432战略”。

  NWRH鑫华星摒弃过去产业的“规模增长”,向“价值增长”发展,寻求良好的边际效益比值。努力研究产业背景以及产业所处利润区和产业的发展历程、现状、特点和趋势。剖析产业的竞争地位和赢利能力,以顺应新一轮国家产业“中高速”发展和“中高端”产品的需求。

  “系统环境特征、新要素的发展变化、边界条件的反馈”,是NWRH鑫华星使命、愿景和新战略的思维模型。“人文化”是NWRH鑫华星实施战略、品牌、营销的价值路径,用“人文化”凝合员工意志的道德和精神,用“产品、人、模式”实施NWRH鑫华星的新驱动。

  “Advocate of enterprise’s ‘cloud ecology’, template of intelligent and comfortable home furnishing, benchmark of humane heating and model of entrepreneurs’ ‘accompanied running system’” are the missions and visions of NWRH Xinhuaxing. In accordance with the main factors of business model and ways for value achieving, NWRH Xinhuaxing has started “5432 strategy” including “Engineering and channels develop simultaneously”.

  NWRH Xinhuaxing abandons “scale growth” of the past industry, and develops towards “value growth” to seek good marginal benefit ratio. Efforts are made to research industry background, profit zone of industry as well as development history, status, characteristics and trends of the industry. Dissect the competitive position and profitability of the industry to comply with the demands of “high-speed” growth and “high-end” products of the new round of national industry.

  “Characteristic of system environment, development and change of new elements and feedback of boundary conditions” are the missions, visions and new strategy’s thinking model of NWRH Xinhuaxing. “Humanity” is the value path for NWRH Xinhuaxing to implement strategy, brand, and market. Use “humanity” to gather the morality and spirit of employees’ will, and use “product, human, model” to carry out the new drive of NWRH Xinhuaxing.

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