背景图

PHILOSOPHY

品牌哲学

  互联网经济已重构企业生态,由此诞生的“互联网+”、“人文化+”已成为企业重要的价值思维,“共享经济”已成为企业新的驱动力。消费市场呈现“产品严重的趋同、消费者消费旅程的变化和客户的习惯性怀疑”。基于“政治(Political)、经济(Economic)、社会(Social)、技术(Technological)、环境(Environmental)和法务(Legal)”因素的“PESTEL分析法”,NWRH鑫华星谋求企业发展新的世界观和方法论。

  NWRH鑫华星已构建“云生态经济”,着力企业横向、纵向、斜向价值链为牵引,着力以“智慧舒适家居”为抓手,着力以“创业家”的“陪跑体系”深化助销,着力用新产品、新技术、新业态、新商业模式,创造企业的“新经济”。NWRH鑫华星正重构着企业的人力资本和智力资本,实施企业的跨越式转型,集聚人文战略、智能技术、资本市场等高端要素,打造“产业平台化,伙伴创客化,产品个性化”的众创空间,形成要素互补、业态互动的“NWRH鑫华星-云生态经济”。

  Internet economy has restructured the ecology of enterprise, and “Internet +” has been generated from it. “Humanity +” has become an important value thinking of enterprise; “sharing economy” has become the new drive of enterprise. “Severe convergence of products, changes on the consumption journey of consumers, and habitual doubt of consumers” are presented in consumer market. As for analytical approach based on “political, economic, social, technological, environmental and legal” factors, NWRH Xinhuaxing seeks that the enterprise can develop new world view and methodology.

  NWRH Xinhuaxing has structured “economy of cloud ecology”, and focuses on the horizontal, vertical, diagonal value chains as traction, “intelligent and comfortable home furnishing” as starting point, “accompanied running system” of “entrepreneurs” to deep merchandizing and new products, new technologies, new trade pattern and new business model to create the “new economy” of the enterprise. NWRH Xinhuaxing is restructuring the human capital and intellectual capital of the enterprise, implementing the leap-type transition of the enterprise, gathering humanity strategy, smart technology, capital market and other high-end factors, creating a maker space of “industry platformization, partner maker-lization, product individuation” to formulate a “NWRH Xinhuaxing-economy of cloud ecology ” with factor complementarity and interaction of business modes.

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